Business rates are set to rise by 2.4% next year generating an additional tax of £728 million for the Inland Revenue. You might be thinking, it’s time to batten down the hatches as the storm heads our way. That’s certainly one option that many might choose. But what if there’s another way to weather this onslaught?

With the perfect storm generated through competition from on-line businesses and increased business rates, is it any wonder that our local high streets are suffering the consequences? It’s even worse if you’re a small business, struggling to be seen in the fight for customers. With this rise in business rates, the need to be more visible is crucial: be seen or go under is the current that is flowing furiously through UK commercial waters. So, in this sea of rising competition and accumulated pressure from all sides, how can you make your business more visible and raise your sales to ride this storm?

There is no doubt that on-line visibility is a must and offers opportunities for you to shine, as long as you are an IT expert with a sound knowledge of algorithms or have the finance to hire someone with that knowledge.  Or, you might be a social media buff who uses the likes of Facebook and Instagram to draw your audience in. Both have their advantages and disadvantages, the main one being the continuous shifts in algorithms – which would give anyone a headache!

For all the non-IT experts, the workable option is to get out there on the networking circuit and spread the word about your business, as well as spending a sizeable amount of your budget on marketing and advertising. However, this can be costly as well as time-consuming.

Don’t get me wrong, these are all legitimate and effective ways for boosting your business visibility. However, what if there is another way to reach the masses through technology, whether you’re IT literate or not?

This summer, one of the largest industries on the planet, turned ten. The mobile app system is used by billions of smart phone users across the planet, and it is accessible at the touch of a button. More and more consumers are becoming comfortable with completing transactions from their mobile phones. After all, it’s convenient, always accessible and can be used on the move. Apps are being developed at a rate of knots to support businesses and customers alike.

And the new App, Zapp Active offers your business an opportunity to become visible and increase your sales. With the touch of a button, customers can discover where you are in the locality.

With Zapp Active, you have the opportunity of raising your visibility with a technology that continues to dominate the world stage. There may be a storm coming, but you now have the means to ride it with Zapp Active.

Be an early adopter, pre-signup and receive special offers to your inbox to use in App