Christmas and New Year have been and gone leaving you with the long haul of January. January is typically the month when business is slow. People have spent their last pennies on the extravagance of Christmas and footfall is usually at a minimum.

So, how can January benefit you as a small business?

It’s actually a great time to review and reflect on your marketing strategy. You might be thinking that as a small business, you don’t have the time or budget for an extravagant marketing campaign – but it needn’t be expensive. There are plenty of ways in which you can market and build your presence on the high-street and beyond.

Here are five ways in which you can boost your profile and build your brand with a budget that won’t break the bank.

Build your community presence

Let your community know you’re there and you care by participating in community events and life. This could be working with local schools and sponsoring one of their events – donating a gift or raffle prize to a charity event for example.  It’s one way to get yourself out there.

Get to know your community

Getting to know your community is a great way to do some recognisance work too. Consider what the needs of your community are.  How can you and your business be of service? This question might also lead you to consider where they spend their time and what they spend their money on. In all instances, you will gain valuable information.


Often under-rated, networking is one of the most powerful and cheapest marketing tools at your disposal. Getting out there and meeting other businesses is essential in helping you build your brand, build positive relationships with other local businesses and access some great creative ideas that could benefit your business.  Most communities have local networking meet-ups or business breakfasts, so explore the internet for local events near you.

Public Speaking

Giving a speech is a powerful tool to build your credibility, brand and presence. The immediacy of speaking means that people will remember you and your business and will consider you an expert in your chosen field.  It’s also a great opportunity to hand out your business cards and promote your business. There are plenty of voluntary speaking opportunities out there, particularly at business networking events.

App Technology

The use of Apps has grown exponentially in the last few years. A report byStatista, forecast 193 downloads in 2017 – a clear indication that app technology is now mainstream and a great marketing tool for your business.  In particular, the new Zapp Active Appis a community-based app with locator-based technology that puts your business on the community map at the touch of a button.

Marketing needn’t be difficult or expensive, it is just a matter of your willingness and creativity in spreading the word about your services. Plus, with the use of the Zapp Active Community App, you could develop your presence further by becoming an early adopter.

why not visit Zapp Active now!