As we head into 2019, the increasing need to build an online community for your small business is essential. It’s all about customer loyalty. At the end of the day, people tend to buy from those they know, like and trust. And trust comes from taking the time to build valuable relationships.
So, how do you go about doing this?
Social media platforms such as Facebook, Instagram and Twitter have become embedded in our society, so it’s easy for anyone to go onto these platforms and set up a page. And, of course, there is the obligatory website - having one is a no-brainer.
The harder part is providing valuable content, content that will make your customers stop and take notice. But creating content that is engaging, thought-provoking and simple can seem complicated. Yet, it doesn’t have to be.
The important thing to remember is to be creative with your posts and social media. Use a mixture of images, intriguing descriptions and polls to engage discussion. Invite customers to share what services they would like you to offer - It’s a great way to do some market research.
Building a community doesn’t happen overnight either. It takes time, perseverance and consistency. And in the process, you’ll be building your brand and presence.
Also, helping your community get active online, gives you a greater chance to invite your community in getting active offline and making you the first port of call.
Plus, using technology like the Zapp Active App, with its store-locator technology will make your brand stand out, as well as help new customers find you at the touch of a button.
Become an early adopter and sign up to the Zapp Active App today.
why not visit Zapp Active now!